The Appleby Team

Joe Appleby

Owner

Joe Appleby is the owner and namesake of the company. He is the benevolent ruler of the Appleby Kingdom, demanding the best from his employees and steering the ship safely into the harbor. He makes sure all of us do the best we can to keep you happy!

Mark Belotz

Hard Surface Manager

Mark Belotz is the Hard Surface Manager. Mark does most of the estimates for the Hard Surface as well as manages most aspects of this company’s division. Mark is extremely knowledgeable regarding stone and hardwood with many years of experience. He is very upbeat and helpful and enjoys hiking and wine-tasting.

Annie Appleby

Urine Sniffing Expert

Originally trained as a urologist, Annie feels that sniffing for pee in area rugs a much more rewarding endeavor. Known for her expert nose, Annie enjoys Zinfandels, Petite Syrah and well-aged Brie.

Les Bloch

Project Manager

Les Bloch is the project manager for the Hard Surface Division. Les oversees the day to day projects of honing, polishing, cleaning and sealing of marble, limestone, travertine, as well as specialty repairs and employee management. Les assists Mark in outside sales and writes the Appleby blog, as well as holding down the fort at the San Leandro office. Les is a writer of novels and enjoys entertaining with his wife at his home in Danville. He writes music and plays original music with his band GB Gents throughout the Bay Area . Presently Les has twenty NPR Perspectives to his credit. He’s been with Appleby for 14 years.

Maureen Appleby

Office Staff

Maureen Appleby has worked with Appleby for 20 years. She’s worked in many capacities and is most recently involved with billing and accounting. Maureen always brings a happy glow to the workplace and enjoys painting, home projects and her two children. She also married the boss and takes long lunches.

Kimberly Burns

Hard Surface Administrator

If your lucky, Kimberly will pick up your call. She cheerfully schedules our hard surface crews.
At home (an Oakland native), Kim is very athletic and runs marathons. She also enjoys watching her son play varsity baseball for Skyline High.

Sam Appleby

Assistant Project Manager

Sam Appleby has a special connection to Appleby Cleaning. He’s the nephew of our namesake leader Joe Appleby. Sam is a breath of fresh air, a Penn State Grad and possibly the nicest young man you’ll ever meet. Whether working on Google analytics or polishing marble to a mirror-like finish, Sam has made it his goal to learn everything there is to know about the restoration business. Look for Sam’s name in lights soon—and on the front of our building.

Joe Quiocho

Soft Surface Manager

Joe Q is the manager of the Soft Surface Division. When not working with technicians, carpet and upholstery, Joe is working out in the gym. Joe grew up in San Francisco but is presently living in the East Bay with his wife and three children. He’s active in the church. A born leader, Joe is working to make Appleby successful for many years to come.

John Bonilla

Hard Surface Crew Chief

John Bonilla is a skilled technician with Hard Surface and a leader in his department. He has been working for Appleby for 12 years. John is a master at all Hard Surface renovation and stone, and does hardwood recoats as well. John renovates cars and has a red Mustang that is his pride and joy. John and his girlfriend like to hike, listen to live music and enjoy life.

Jeff De Lima

Senior Expert Hardwood Floor Technician

Jeff De Lima is our Senior Hardwood Flooring Expert. Jeff has been in the construction business for over 30 years and does installation, repair, refinishing and recoating of all hardwood surfaces. An admitted perfectionist, Jeff brings his expertise and knowledge into your home to provide the very best quality workmanship available in the Bay Area. Jeff’s work can be viewed on our website’s Hardwood Gallery as well as in videos included on our Video Page.

Joey Higares

Hard Surface Technician

Joey Higares is one of our happiest employees. We look to Joey for good vibes around the office. He lives in Union City and is a self-described “Clean Freak”. What better person to have in your home servicing your hard surface needs? If you see Joey, we dare you not to smile.

Abe “Jangiboy” Rozibai

On-Location Project Manager

Jangiboy, known to many as Abe, started with Appleby as a helper to our on-location crew-chiefs in 2012. He was referred to us by our rug restoration repairman, who also happens to be his father. Fast-forward to 2021 and Abe has elevated his status with us to become our lead on-location project manager. Under Abe’s coaching we have been able to train up the next generation of service providers.

Leo Alejandra

Hard Surface Technician

If there were one word to describe Leo, it would be focused. He prides himself on his productivity and thrives under pressure. Outside of work, Leo enjoys spending time with his family, taking in a ball game and playing with his dogs. We’re incredibly fortunate to have Leo apart of the Appleby family.

Carlos Mardones

Hardwood Technician

Simply put, Carlos knows what he’s doing. From working the floor sander or installing new quarter rounds in the doorway, Carlos is a one of kind expert technician. If he’s not at work, you’ll be sure to find him behind the grill working on his next great chicken recipe.

Justin De Lima

Hardwood Division Manager

Justin is the crew leader of the hardwood division, supervising field work from beginning to end. Justin is immensely friendly and enjoys educating customers about their hardwood floors. Justin is a big motor bike fanatic and works on his own bike in his free time.

Henry Enamorado

Soft Surface Crew Chief

Henry took a brief hiatus from working at Appleby and after some time away he returned better and more proficient than ever. He is highly skilled in both carpet and upholstery restoration. Our customers appreciate how dedicated Henry is to the “Appleby Way” and his ethics are second to none. When not working, you’re likely to find Henry around the Alameda Rock Wall slaying seasonal striped bass and halibut. He loves dogs and even rescued his own from his local adoption center.

Raul Garcia

Hardwood Technician

Raul is 15 year veteran of the hardwood floor industry which means he’s seen just about everything. His attention to detail is second to none and takes pride in a hard day’s work. When not at work, he enjoys going to the beach and spending quality time with his family.

Victor Montoya

Senior Technician & Project Manager

Originally hired as a hard surface technician in 2014, Victor quickly moved up the ranks due to his positive attitude and meticulous work habits. As senior technician, he makes sure work is done to the highest quality possible and ensures customer satisfaction. He’s a team player and no job is too tough to handle. Victor’s a family man so any time he has free, he spends it with his wife, 2 sons and dog.

John Paul Cleary

Soft Surface Technician

Our customers refer to him as John but we here at Appleby refer to him as JP. You might recognize him from various local ads where he served as a fashion model. He was born and raised in Pleasanton and is heavily involved within his community. Most days after working a full shift, you’re likely to find JP at his favorite gym. His physicalness has been invaluable to us in our full-service area rug in-plant. It isn’t a rare sight to see JP lifting 200 lbs rugs from the floor to his shoulder.

Devin Moss