The Appleby Team

Joe Appleby

Joe Appleby

Owner

Joe Appleby is the owner and namesake of the company.  He is the benevolent ruler of the Appleby Kingdom, demanding the best from his employees and steering the ship safely into the harbor.   He makes sure all of us do the best we can to keep you happy!

Mark Belotz

Mark Belotz

Hard Surface Manager

Mark Belotz is the Hard Surface Manager.  Mark does most of the estimates for the  Hard Surface as well as manages most aspects of this company’s division.   Mark is extremely knowledgeable regarding stone and hardwood with many  years of experience.  He is very upbeat and helpful and enjoys hiking  and wine-tasting. 

Annie Appleby

Annie Appleby

Urine Sniffing Expert

Originally trained as a urologist, Annie feels that sniffing for pee in area rugs a much more rewarding endeavor.  Known for her expert nose, Annie enjoys Zinfandels, Petite Syrah and well-aged Brie.

Les Bloch

Les Bloch

Project Manager

Les Bloch is the project manager for the Hard Surface Division. Les oversees the day to day projects of honing, polishing, cleaning and sealing of marble, limestone, travertine, as well as specialty repairs and employee management.  Les assists Mark in outside sales and writes the Appleby blog, as well as holding down the fort at the San Leandro office. Les is a writer of novels and enjoys entertaining with his wife at his home in Danville. He writes music and plays in his free time (what free time?). Presently Les has eleven NPR Perspectives to his credit. He’s been with Appleby for 11 years.

Michelle Pond

Michelle Pond

Office Manager

Michelle Pond has been working for Appleby Cleaning for almost 7 years.She is a master (mistress?) at scheduling all our Soft Surface Technicians. She’s excellent at multi-tasking as well as remaining calm and polite under pressure. She is a singer and actress, and performs locally with regional theaters. Look for Michelle’s name in lights soon!

Toby Tressler

Toby Tressler

Area Rug Plant Supervisor

Toby Tressler has worked at Appleby for a whopping 20 years. Toby started as a technician, cleaning homes and businesses before finally arriving at his final destination as Area Rug Plant Supervisor. Toby loves NASCAR, the Raiders and the Oakland A’s. He has extensive experience with water damage, smoke damage and stain removal. He does mechanical work on company equipment and maintains fleet vehicles. He also repairs rugs and is constantly learning new aspects of the business. If you have a question about rugs, Toby can answer it!

Kimberly Burns

Kimberly Burns

Hard Surface Administrator

If your lucky, Kimberly will pick up your call. She cheerfully schedules our hard surface crews.
At home (an Oakland native), Kim is very athletic and runs marathons. She also enjoys watching her son play varsity baseball for Skyline High.

Joe Quiocho

Joe Quiocho

Soft Surface Manager

Joe Q is the manager of the Soft Surface Division.  When not working with technicians, carpet and upholstery, Joe is working out in the gym.  Joe grew up in San Francisco but is presently living in the East Bay. He’s active in the church and also works as DJ on the weekends.

Maureen Appleby

Maureen Appleby

Office Staff

Maureen Appleby has worked with Appleby for 20 years. She’s worked in many capacities and is most recently involved with billing and accounting. Maureen always brings a happy glow to the workplace and enjoys painting, home projects and her two children. She also married the boss and takes long lunches.

Wilma Ludtke

Wilma Ludtke

Office Staff

Wilma Ludtke (also known as Willy) has lived in San Leandro her entire life. She helps with all the scheduling and paperwork for the Hard Surface division. She loves to garden and grows great tomatoes, squash and beans. She loves the great outdoors and camping with her husband John. She has worked for Appleby for 17 years.

Reyes Bonilla

Reyes Bonilla

Hard Surface Crew Chief

Reyes Bonilla is a Crew Chief for the Hard Surface division. He has been working for Appleby for over 10 years. Reyes is married with two young children. He is a superior athlete and plays handball throughout the Bay Area. He has a great sense of humor and speaks both Spanish and English.  Reyes owns a home and lives with his family in Oakland.

Abe Rozibye

Abe Rozibye

Soft Surface Crew Chief

Abe missed his calling as a crooner with his buttery voice.  He’s our teddy bear in a weight lifter’s body.  Abe collects and sells vintage video games from the ’80’s and ’90’s.  “There’s good money in that”.  Who knew?

John Bonilla

John Bonilla

Hard Surface Crew Chief

John Bonilla is a skilled technician with Hard Surface and a leader in his department. He has been working for Appleby for 7 years. John is a master at all Hard Surface renovation and stone, and does hardwood recoats as well. John renovates cars and has a red Mustang that is his pride and joy.  His puppy is now full grown and he lives in Oakland.

Justin Donate

Justin Donate

Rug Restoration Specialist

When Justin is not binge watching Game of Thrones, he and his girlfriend Kristy are walking their 4 (yes 4) little dogs. Justin is also an  avid reader.
Look for him at our facility doing his magic or bringing back your freshly restored rugs.

Yee Her

Yee Her

Crew Chief

Yee Her is a Crew Chief for Soft Surface and has been with us for over 9 years. He is an expert in all things electronic, including computers, audio and video equipment. Yee is one of Appleby’s most requested technicians due to his fine eye for detail.  Yee has a beautiful daughter with whom he enjoys spending time when not working. Yee can be found fishing on the weekends– and sometimes he even brings his daughter along!. 

Victor Montoya

Victor Montoya

Hard Surface Technician

Victor Montoya is one our best employees.  He has a can-do attitude and is always willing to help out.  He specializes in the honing and polishing of stone.  He loves almost all sports-football, soccer and especially basketball.  For some reason he doesn’t like baseball.  He lives in San Leandro and is looking forward to his first child.

John Shilling

John Shilling

Crew Chief

John lives in Alameda with his sweetheart Annie and their little dog Siunee. Ask John anything about baseball, especially the Giants or your area rugs and you are sure to get an answer. Look for John”s soft friendly hello should he come to your home. He’s a big teddy bear.

Quan Hoang

Quan Hoang

Hard Surface Technician

Quan is one of our happiest techs.  Super easy to work with and always smiling, Quan is both reliable and smart.  Mechanically minded and detail oriented, Quan previously worked for Mercedes Benz and knows how to satisfy demanding clients.

Joey Higares

Joey Higares

Hard Surface Technician

Joey Higares is one of our happiest employees. We look to Joey for good vibes around the office. He lives in Union City and is a self-described “Clean Freak”. What better person to have in your home servicing your hard surface needs? If you see Joey, we dare you not to smile.

Reuben Velazquez

Reuben Velazquez

Hard Surface Technician

Reuben Velazquez is one of our best Hard Surface technicians. He comes to us with plenty of experience working in the cleaning industry. He is an expert with tools and a valuable problem-solver. With one of the best smiles (and attitudes) in the business, Reuben is the proud papa of a six-year-old girl and brand new bouncing baby boy.

Jeff De Lima

Jeff De Lima

Senior Expert Hardwood Floor Technician

Jeff De Lima is our Senior Hardwood Flooring Expert.  Jeff has been in the construction business for over 30 years and does installation, repair, refinishing and recoating of all hardwood surfaces.  An admitted perfectionist, Jeff brings his expertise and knowledge into your home to provide the very best quality workmanship available in the Bay Area.  Jeff’s work can be viewed on our website’s Hardwood Gallery as well as in videos included on our Video Page.

Sam Zareii

Sam Zareii

Antique Rug Repair

Sam moved from Iran in 2010. He started doing repairs at 10 yrs old and is a third generation antique rug repairman. His skills are beyond reproach. Check out some of his before and after pictures in our rug cleaning page. Sam can be easily bribed with baklava.

Omar Noriega

Omar Noriega

Crew Chief

As our resident baseball star, Omar has a good glove, strong arm and hits with power. Omar
keeps things positive and clean in our rug cleaning plant. If you want your rugs picked up or delivered,
Omar will likely be one of the team. For premium customer service, he’s your man.

Zackery Serrao

Zackery Serrao

Oriental Rug Specialist

Zackery was drafted by Appleby in the 1st round to work with our heaviest rugs. At 6’5″ we’re lucky to have him. Zack, a Castro Valley native was previous employed as a flower and fruit tree farmer in Half Moon Bay. Tulips and roses were his specialty. Take him to your garden.

Would you like to schedule or have a question?

Just call or click below and a Customer Service Provider will be happy to help you.

(510) 351-5230 or (925) 866-1333